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XING Campus


Ferdinand Christian Weinrother, a freelance Art & Creative Director (Digital) presents visuals, a case film and a short description of the BMW i3 iAd project.

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XING Campus


Ferdinand Christian Weinrother, a freelance Art & Creative Director (Digital) presents visuals, a case film and a short description of the BMW i3 iAd project.

XING Campus

 

BMW i initiated an innovative campaign utilizing the advertising potential of iPad & iPhone devices – to promote the new BMW i3 and their innovation leadership. 

The iAd was developed in collaboration with Apple. It is an entirely new form of multimedia in-app advertising and combines the emotionality of TV advertising with the interactivity of digital communication. This extensive iAd campaign runs across international markets – reaching iPad and iPhone users all over the world.

iPhone and iPad users explore the BMW i3 - in addition to a cinematic staging - interactively with e.g. the "360-degree interior view with Gyro-Effect" by moving the device to explore the interior of the BMW i3.

My role: Founder | Interface-Design | Interaction-Design | Marketing