The aim of the project was to anchor the XING brand among students positively and thus address a younger target group. Based on various studies commissioned by XING and user interviews conducted by us, we created an exciting use cases for students. The decision was to build a product on vocational orientation.
On the basis of the careers of around ten million members, we wanted to provide students and graduates personalized recommendations for starting a career. In addition, there are more than 100,000 job, student, final and internship offers available at the beginning. The Xing Campus Magazine also provides tips for applying or creating resumes for them.
My role: visual design, interaction design, concept
Success: In 2016 and 2017, around 400,000 students registered at XING. Together with the already existing students at XING, XING has become the largest student platform in the DACH area within only 2 years.