XING CAMPUS

The aim of the project was to anchor the XING brand among students positively and thus address a younger target group. Based on various studies commissioned by XING and user interviews conducted by us, we created an exciting use cases for students. The decision was to build a product on vocational orientation.

On the basis of the careers of around ten million members, we wanted to provide students and graduates personalized recommendations for starting a career. In addition, there are more than 100,000 job, student, final and internship offers available at the beginning. The Xing Campus Magazine also provides tips for applying or creating resumes for them.

Client: XING
My role: visual design, interaction design, concept

Success: In 2016 and 2017, around 400,000 students registered at XING. Together with the already existing students at XING, XING has become the largest student platform in the DACH area within only 2 years.