BMW POWER METER APP
Joy is measurable! That is exactly what this iPhone application called BMW M Power Meter does. We created it to enhance the awareness for the new BMW M models. BMW also wanted to give something useful back to their huge fan community — something that perfectly suited their mindset and the M attitudes.
How does this iPhone app work? It basically measures the power of your car and your driving skills. While you feel the acceleration and dynamics of your vehicle, the BMW M Power Meter presents you with the hard facts. Using integrated movement sensors, it records the performance data of your journeys in real time such as speed, acceleration (forward and lateral g), travel time for a specified distance (e.g. 100 m), and the acceleration to a specific speed (e.g. 0-100 km/h).
Client: BMW M GmbH
Agency: Interone BBDO
My role: Idea & Art Direction