WH/TE_SH/FT
WH/TE_SH/FT
Portfolio of Ferdinand Christian Weinrother
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BMW i3 iAd 1

BMW i3
CAMPAIGN (iAd)

BMW i initiated an innovative campaign utilizing the advertising potential of iPad & iPhone devices – to promote the new BMW i3 and their innovation leadership. 

The iAd was developed in collaboration with Apple. It is an entirely new form of multimedia in-app advertising and combines the emotionality of TV advertising with the interactivity of digital communication. This extensive iAd campaign runs across international markets – reaching iPad and iPhone users all over the world.

iPhone and iPad users explore the BMW i3 - in addition to a cinematic staging - interactively with e.g. the "360-degree interior view with Gyro-Effect" by moving the device to explore the interior of the BMW i3.

Client: BMW
Agency: Interone BBDO
My role: Creative & Art Direction

 
 

Awards

Annual Multimedia Awards
(GOLD Banner/Interactive Ad)

 

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