BMW i3 / iAd campaign
BMW i initiated an innovative campaign utilizing the advertising potential of iPad & iPhone devices – to promote the new BMW i3 and their innovation leadership.
The iAd was developed in collaboration with Apple. It is an entirely new form of multimedia in-app advertising and combines the emotionality of TV advertising with the interactivity of digital communication. This extensive iAd campaign runs across international markets – reaching iPad and iPhone users all over the world.
iPhone and iPad users explore the BMW i3 - in addition to a cinematic staging - interactively with e.g. the "360-degree interior view with Gyro-Effect" by moving the device to explore the interior of the BMW i3.
Client: BMW | Agency: Interone BBDO | My role: Creative & Art Direction