In 2014 I was responsible for the digital product communication of several new BMW vehicles launches.
Each campaign includes a detailed analysis of the specifications, target group & USPs to develop an independent visual and linguistic representation and communication idea for each automobile . In addition, sophisticated highlights for the most important features were produced. Each campaign was rolled out in several international markets and is set to be the international master of the online product communication .
Client: BMW | Agency: Interone BBDO | My role: Creative Direction
BMW 2 Series Active Tourer & Gran Tourer
These two cars are proof that compact dimensions, functionality and practicality can be combined perfectly with a dynamic design. Therefor we developed several small interactive elements combined with hyper-photorealistic 3D-Renderings to show the versatility of the car.
BMW x5 eDrive Edition
The BMW X5 eDrive combines an exceptionally comfortable electric four wheel drive with the luxury and versatility of a big SUV. Beside the regular product communication, we created a small interactive module, that shows the advantages and the best of both worlds.
BMW M6 Coupé, convertible & gran coupé
The BMW M philosophy is fully present in the BMW M6 family: An ideal weight distribution, motor racing technology and the intelligent use of lightweight materials promise maximum dynamic performance. Therefor we developed three different product websites that breathes the gasoline at every page - unite again within one cool movie that shows all of them on the racetrack.
BMW x5 m & x6 m
The BMW X5 M and its automotive Twin - the BMW X6 M - offer concentrated power that the M-specific xDrive effectively transfers to the street. Outstanding traction and an extra-ordinary engine-sound is guaranteed. To prove, that it is a car for every racetrack, we created a web-app, that gives the user the opportunity to rev up and listen the engine by tilting the mobile device.