"What's your momentum" is the catchy claim of the award-winning international campaign promoting the Sennheiser MOMENTUM headphones. People with momentum shifting borders and turn ideas into reality. For these people, Sennheiser has developed the MOMENTUM headphones.
The campaign brought about 40 sound artists from all over the world with
their momentum on the Sennheiser Momentum website, Youtube, Spotify and at least to the customers. And they could even be part of the Momentum Project.
The users were able to demonstrate and publish their sound momentum by creating small video clips with the Sennheiser Momentum App and adding them to the Momentum Chains - a new video format that strings related videos together.
Client: Sennheiser | Agency: Philipp und Keuntje
My role: UX-Design (Information architecture, design, interaction design)